HTC, a smartphone maker based in Taiwan, announced its new flagship device on Tuesday. The phone, which has been christened HTC One, will compete with Apple's iPhone, flagship Android devices and other smartphones. It is powered by Google's Android Jelly Bean aka Android 4.1 and the new version of Sense, a proprietary user interface created by HTC.
The phone is likely to be available in March in various countries. Currently, there is no specific date for the India launch.
HTC, which has seen its market share dwindle in the last one year, is hoping to get back in the game with the new phone. This is one of the reasons why the company has pulled out all stops for HTC One and has equipped it with the best hardware available at the moment. The phone, which has a metal unibody design, is powered by a Qualcomm quad-core processor running at 1.7GHz. It sports a 4.7 inch screen with 1080P resolution and features 2GB RAM. The phone will be available with 32GB or 64GB internal storage. There is no support for microSD card. It has a 2.1 mega pixel front camera and a battery with a capacity of 2300 mAh.
HTC claims the highlight of the phone is its primary camera, which comes with a new technology that is reportedly better than the camera technology used in the existing phones. HTC One camera will shoot pictures in just four mega pixels. But the company says that more important is what the phone is going to do with these pixels. At the launch event in the US, an HTC official said, "For years, people have been misled about what is important in a camera - what matters is not pixel count, but pixel size. Bigger pixels let in more light, it's simple physics... We're trying to balance out what a lens can support and what a sensor can support. We're talking about real image quality, not just megapixels for the sake of megapixels. The era of the megapixel is over."
HTC claimed that the camera in its new phone can capture 300% more light than the cameras in existing phones. It can also produce better HDR pictures and videos. Just like the camera in Lumia 920, the camera in HTC One features optical image stabilization. Taking a leaf from the Nokia's phones, specifically PureView 808, the Taiwanese company has also equipped HTC One with better speakers. It is calling the feature BoomSound.
HTC has announced its latest phone just a week ahead of Mobile World Congress where other phone companies are expected to unveil their top devices. Samsung, which competes with HTC, is expected to announce its flagship phone - likely to be called Galaxy S IV -- on March 14.
While HTC had some good smartphones in 2012, it lost to companies like Samsung and Apple that aggressively ramped up their sales and marketing operations. The latest IDC report on global phone market showed that HTC shipped 25% less phones in 2012 compared to 2011. At the same time, its market share halved from over 8% in 2011 to 4% in 2012.
Recently, HTC CEO Peter Chou told Wall Street Journal that his company has suffered because competitors "were too strong and very resourceful, pouring lots of money into marketing."
"The worst for HTC has probably passed. 2013 will not be too bad," Chou told the newspaper.
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