Vodafone Business Services (VBS), Vodafone India's enterprise arm, has unveiled its growth strategy to double its target of the Small and Medium Business segment (SME) in the country, specifically Karnataka. In line with government's vision of Digital India and Make in India, VBS aims to adopt a three-pronged approach focussing on coverage, intelligence and automation to double its channel network by FY 2016-17, the company said. Accordingly, it said in a statement, it will increase the channel partners to cover the increased SME customer base in this region.
VBS has launched three SME focussed initiatives which include Information and Communications Technology (ICT) cloud-based offerings; six new vertical propositions specific to a industry and Ready Business 2.0, a value proposition empowering SME to overcome their business challenges and take advantage of the future opportunities. Noting that IT boom has resulted in the development of more than 150,000 small and medium enterprises in Karnataka, the company said that currently, VBS is working with customers in varied sectors such as IT/ITES, startups, e-commerce, automotive, construction and manufacturing in the state.
Announcing this initiative, Ajay Sehgal, national head - small and medium enterprises, Vodafone Business Services, said, "The SME vertical is the fastest growing business segment for Vodafone Business Services. Leveraging the advantage of our global expertise and our experience in India, we will support emerging SMEs to enhance their productivity and business efficiencies."
Engaging channel partners to drive adoption, VBS aims to enhance its SME reach through its new channel strategy; strengthening the width of coverage with primary Channel Partners and leverage the infrastructure available in the market for extended reach with Advanced Resellers (partners who already have an existing IT relationship with SMEs). In addition, VBS will also empower its existing selected high performing retailers to graduate to working with SME customers for addressing their ICT needs, the statement added.
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