Vodafone reveals strategy to boost enterprise business

Vodafone Business Services (VBS), Vodafone India's enterprise arm, has unveiled its growth strategy to double its target of the Small and Medium Business segment (SME) in the country, specifically Karnataka. In line with government's vision of Digital India and Make in India, VBS aims to adopt a three-pronged approach focussing on coverage, intelligence and automation to double its channel network by FY 2016-17, the company said. Accordingly, it said in a statement, it will increase the channel partners to cover the increased SME customer base in this region.
VBS has launched three SME focussed initiatives which include Information and Communications Technology (ICT) cloud-based offerings; six new vertical propositions specific to a industry and Ready Business 2.0, a value proposition empowering SME to overcome their business challenges and take advantage of the future opportunities. Noting that IT boom has resulted in the development of more than 150,000 small and medium enterprises in Karnataka, the company said that currently, VBS is working with customers in varied sectors such as IT/ITES, startups, e-commerce, automotive, construction and manufacturing in the state.
Announcing this initiative, Ajay Sehgal, national head - small and medium enterprises, Vodafone Business Services, said, "The SME vertical is the fastest growing business segment for Vodafone Business Services. Leveraging the advantage of our global expertise and our experience in India, we will support emerging SMEs to enhance their productivity and business efficiencies."
Engaging channel partners to drive adoption, VBS aims to enhance its SME reach through its new channel strategy; strengthening the width of coverage with primary Channel Partners and leverage the infrastructure available in the market for extended reach with Advanced Resellers (partners who already have an existing IT relationship with SMEs). In addition, VBS will also empower its existing selected high performing retailers to graduate to working with SME customers for addressing their ICT needs, the statement added.

Related posts

Latest News

Finally! Lenovo has started shipping its much anticipated Google Tango powered P

There is one feature of Google's mobile platform Android, which presents a stron

Micromax is shifting to a new gear as the competition intensifies in the smartph

OnePlus co-founder, Carl Pei, in a recent interview has revealed that the compan

Huawei has added another device - Enjoy 6, to its smartphone portfolio. Launched

Sony has launched the new KD-65Z9D 4K HDR TV in India, with a price tag of Rs. 5

US tech giant Microsoft is planning to hold two WinHEC events in December that w

Marking the 25th anniversary of Apple's first notebook on October 25, Apple took

ASUS today launched its flagship ROG GL552JX, a gaming laptop encasing macular h

Scientists have developed a new smartphone app that can help identify patients w